Changes are coming to Android smartphones, Facebook can have a big problem
Google announces changes to Android smartphones – users will probably be to profit from their store, but in addition for Facebook, they might mean losses of several billion. What will change?
Facebook was tracking Android users
This is a rule regarding the ability to trace users. Up until now, it was the case that the Android system permitted third-party applications (such as Facebook) to utilize temporary cookies. This is where data regarding the use of your device were gathered. This is true, however, the data is shared voluntarily since users consented to such an operation upon installing the application, however they did so often without thinking about it.
Google will block Android user tracking
This scenario could be changing soon. Google has revealed that it is beginning working to develop Privacy Sandbox, a brand new policy to track users on Android. The most significant change would be the ability to … stop access to cookies from third parties. The concept is not entirely new. It’s worth noting that the initial intention for this function was scheduled to be included in the Chrome browser earlier this year however due to opposition from advertising companies the implementation was delayed until the following year.
For Android devices, the feature could be made available in the future. Anthony Chavez, vice president of product management for Android claims it will take longer to make these changes and that it could be two years in the first instance. For Apple iOS devices, a similar function is already in place (we refer to the ATT platform, which is known as app tracking Transparency).
Facebook (and others) may have a problem
The changes that have been made could affect Facebook particularly. The site tries to collect all the information on the user as they can so that it can place advertisements in the most effective place. The basic rule is that the more closely the ads match with the users, the (theoretically) higher their efficiency as well as earnings. Cutting the user data of Facebook from monitoring users could decrease its effectiveness for your advertisements and significantly limit your business’s revenue stream. Recently, FB revealed that a policy change made in Apple devices would reduce its revenue by 10 billion. For Android, the declines could be more significant.
Why am I having trouble with Facebook on my phone?
If you’re on Android, it’s recommended to clear your cache from time to time. … You can easily clear the cache for the Facebook app with these easy steps; Open your device Settings. Click on Apps & notifications, then tap on See all apps or Manage apps.