HBO Max to Launch in 15 European Countries in future
WarnerMedia’s HBO Max streaming service will begin rolling out across 15 European countries, including Poland, Portugal, and Romania, on the 8th of March. It will be available in more than 61 countries across Europe and the Americas. The service, which AT&T owns, began its rollout in Europe in October with the launch within regions like the Nordics and Spain and various promotions to attract subscribers from Netflix and Disney’s Disney+.
For Eastern Europe and Portugal, in addition to a competitive monthly HBO max subscription, those who sign for the initial offer will receive a 33 per cent discount off the price they pay for the rest of their lives, Johannes Larcher, head of HBO Max International, said in an interview. The monthly fee to HBO max login Portugal was EUR 4.99 per month. HBO Max will be priced at EUR 5.99 for current subscribers, and those who join in March will be charged EUR 3.99 each month. Unlike the launch promotions offered in Nordics and Spain, current customers in these new territories will receive lower life prices. The company hasn’t disclosed pricing that applies to the Netherlands.
“We only launched HBO Max in new markets in the middle of last year and added almost 8 million subscribers outside the US in 2021,” Larcher said.HBO finished this year having 73.8 million subscribers to its streaming service and its namesake cable network. It plans to roll out the service in additional six European countries, including Greece and Turkey, at the end of this year.
The problem is that HBO Max will not be available in the UK, Germany, and Italy for the next couple of years because of an existing agreement with Sky. While HBO Max intentions to release HBO Max in 190 countries in 2026, it hasn’t announced plans for Asia at this time.”We’re spending so much time on getting yourself ready for a possible launch in Asia .it’s fair to anticipate that Southeast Asia would most likely function as the first market in Asia we’d use with Cinemax Max,” Larcher described.