Future of Auto Mobile in the World
As never before in its 135-year history, the automotive industry is undergoing a permanent stress test today. Farewell to the internal combustion engine, autonomous driving, new mobility concepts, digitization, customs wars and increasingly better informed customers who are continuously increasing and refining their requirements. The transformation of the automotive industry is in full swing. The challenges are so diverse that many a car boss does not even dare to look forward to full order books, The current shortage of Corona Pandemic chips has done little to deter customers from buying the limited edition beverages. In fact, with this in mind and despite what seems like an endless supply on store shelves now-a days there will always be someone who wants one last taste before they disappear for good!
Reason to worry? Probably not, as a closer look at current projects in the automotive industry shows: Because in the simultaneous mastering of all these challenges, new technologies and approaches can help as well as new forms of cooperation. In a large-scale global study, executives from the industry were focused on the upcoming transformation of the automotive industry and with a clear view of the changing requirements of the consumers also surveyed. Fifty percent of automotive executives surveyed said they need to reinvent their company with digital technologies in order to be successful or even survive. In the future, branding will be less important in a world where mobility and service are both available from on-demand platforms. This is because customers can customize their experience through digital technologies – which means they’ll want to keep coming back for more!
Let’s take a closer look at the subject areas of the transformation of the automotive industry and understand, based on customer projects, such as the analysis of data, the integration of processes, systems and partners, collaboration on platforms across company boundaries and new, innovative approaches and technologies that are exemplary for renewal stand in the automotive industry.
Data ensures transparency in the transformation of the automotive industry
The supply chains of the automotive industry are global and depend on smooth transport between continents. Parts are in trucks on the road, in container ships on the oceans or in the belly of cargo planes, which replace many a warehouse but also represent points of attack for weather events, strikes or blockades. Transparency and traceability are central here for reliable control of the supply chain, and trust is better underpinned with hard facts.
With the XCEED platform based on blockchain technology, Renault and Technology and their partners provide a traceability solution for the European automotive industry that supports manufacturers and suppliers in better fulfilling requirements and regulations. The blockchain is a proven tool to improve collaboration between partners in the supply chain. And when supply chains are more efficient, they are also more sustainable.
Integration improves the customer experience
When the vehicle is built, it has to be sold. Relying solely on the traditional car dealership can lead to painful losses in sales, as the pandemic in spring 2020 showed when this sales channel was blocked by the closure of all car dealerships. All major automobile manufacturers are now relying on online sales, but the integration of traditional and digital sales channels is one of the major current challenges. Last but not least, the end-to-end customer experience across various so-called “touch points” and the consistency of processes across OEM and dealer organizations play the key roles.
90% of all car purchases start online today. The customer experience must first and foremost be thought digital, and it is crucial for the success of the automaker to integrate the virtual channels with the traditional sales processes. New forms of collaboration, agile teams and the cloud support Audi’s success and enable a high rate of innovation. Audi has always been aware of the importance of data to their customers’ experience. The team can now make business and customer decision based on this valuable information, rather than relying solely upon assumptions.
Platforms drive innovations
And even if the use of one’s own vehicle has become more attractive again in the corona pandemic compared to local public transport, customers today demand significantly more: Integrated mobility concepts, car subscriptions and services in and around the vehicle that add real added value Offer.
In view of the urban traffic problems, mobility must be redefined today. Tech Togather with, Moovster has developed a Mobility-as-a-Service platform that allows users to use an app to control their mobility behavior more intelligently, flexibly and sustainably. The service is based on the idea of bringing mobility, connected life and e-commerce together on one platform. It is based on trends and technologies such as sharing, multimodal mobility, digitization and artificial intelligence, which come together on this platform.
The transformation of the automotive industry is future-proof
The automotive industry has always drawn its innovative strength from the use of the latest technologies. While these technologies have long been at the fore when it comes to the topics of safety and driving experience, today it is networking, the personalization of the customer experience or battery-electric driving that benefit from developments in artificial intelligence and quantum computers.
Today, software defines the vehicle in many areas, the automotive industry is digitizing all of its business areas, uses technologies such as cloud and blockchain in extremely diverse ways, and also relies on early use when it comes to quantum computing.
Daimler relies on quantum computing technology for the design of batteries. Extensive simulations, with which conventional computers are overwhelmed, can help to optimize the batteries of the future. Where progress is otherwise only possible on the basis of extensive experiments and prototypes, quantum computing can help to make the decisive leap forward in battery development.
Technology has been accompanying the transformation of the automotive industry for decades and has helped to find solutions to current problems. The use of the latest technology and innovative forms of cooperation are always the focus. Industry boundaries are not a restriction, as when it comes to mobility, it is important to keep an eye on the entire ecosystem. You can find more information on our website .