The streaming world should never be the same again. Even though the step isn’t unexpected, Netflix has finally managed to get official: the times without advertising are gone. But the most crucial question remains open.
Netflix boss unpacks: advertising will come
Netflix can have ads. Co-Chief executive officer Ted Sarandos managed to get official on Thursday at Cannes Lions 2022, probably the most famous gathering in advertising. The Netflix boss’s presence there alone is telling. Anybody who decides on that advertising subscription can therefore use the bathroom in comfort and reduce themselves as the advertising is running – within the understanding that Netflix provides you with a price reduction around the cost. Much like with straight-line television. What we should have no idea yet: when and at what cost will this latest subscription level start? Netflix also needs to use the time in the advertising industry meeting to spread out advertisers. Therefore the plans continue to be in the early stages. It is possible that the advertising subscription won’t begin in Germany but initially in the united states or other markets.
No need to worry for Netflix customers: Prices won’t go up — for now
A minimum of one good factor emerges from Sarandos’ announcement: Netflix doesn’t want to accept the least expensive subscription cost to date, and introducing advertising immediately enhances the prices for those previous offers. Customers will most likely be able to escape this task – a great decision. Nonetheless, German subscribers aren’t protected from rising prices. Account discussing that has been tolerated for a long time should soon be ended – or are more expensive. A glance at Kenya also implies that Netflix is ?? flexible using its prices: it’s been supplying a free version with limited content for any year.