From almost personal bankruptcy to the best company on the planet: Apple’s recent past is impressive. The foundation of the gigantic success may be the iPhone. But the cult mobile phone won’t remain a blockbuster forever. Apple has already been focusing on the successor – which is presently causing headaches. As Apple boss, Tim Prepare broadened the organization: from the Apple Watch to AirPods to new payment services, for example, AppleTV or Apple Arcade. The United States group’s product range and services are bigger than ever before. Regardless of the diversification, the iPhone continues to be Apple’s bread and butter. This isn’t prone to change much later on. Because of the things, the merchandise that many see because the successor of the iPhone is presently battling with problems: Apple’s AR glasses.
Apple’s AR glasses: development team works in isolation
Based on media reports, the introduction of smart glasses isn’t going in addition to what you might as with Cupertino. Many reasons exist for this: for instance, the event team should work relatively isolated from the other Apple workforce. The offices will also be several kilometers from the Apple campus. (Source: The data via Apple Insider ). Visits from Apple Chief executive officer Tim Prepare are stated to become “rare.” And Mike Rockwell, who leads them, is stated to need to fight within Apple for that necessary help.
Jony Ive has vetoed it
Since 2016, Apple is stated to become focusing on smart glasses, which some also call “Apple Glasses.” During that time, the fundamental concept was altered on several occasions. Initial prototypes were according to classic VR glasses like the HTC Vive. However, former Apple chief designer Jony Ive is stated to possess vetoed this. I’ve feared that classic VR glasses would cut users off excessively in the outdoors world and look not chic. This ultimately brought to the thought of AR glasses.
On the technical side, ideas were also discarded. For example, the team originally wanted to integrate removable batteries so that wearers could use the AR glasses for hours without interruption. Apple is said to have moved away from this and integrated a permanently installed battery that is supposed to offer a runtime of “several hours.”
Release 2023 still possible
In the end: Regardless of the problems, the insiders believe a release within the other half of 2023 continues to be conceivable. A minimum of this season, the iPhone gets complete attention from the Apple world again.